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    June 29, 2009

    Chrome, Smoke, and Beltway BBQ Sauce

    Beltway_Ads-2

    Anyone who knows me knows I love barbecue.  And, not to brag, but anyone who's had my barbecue knows I make good stuff.  As it happens, Matt Mason, a friend and a co-worker, also loves good barbecue.  And he makes a great sauce.  So great, in fact, that it's now on the shelves of Whole Foods Markets throughout the Mid-Atlantic Region.  I can attest, it's good.  Get to Whole Foods, and try some.

    To get a bit of exposure for Beltway BBQ Sauce, Matt entered the DC Barbecue Battle -- two days, two contests, lots of categories.  Since we're pretty good with ads, and posters, and that kind of thing (you'd hope so, right?), we cooked up some decor for the booth, gathered the trusty cooker from my back yard, and headed to downtown DC over the weekend.

    We didn't expect to win anything -- after all, we're just a couple of ad guys cooking some ribs on a back yard cooker.  I've got what most homeowners would consider a big, honkin' grill.  But I got nothin' on the guys who do barbecue contests every week.  These guys have SERIOUS rigs.  Some of them -- a lot of them -- look nicer, have more chrome, and cost more, than my car. 

    Our goal was exposure for Beltway, some respectable ribs, and two days of fun.  Mission accomplished.

    Thanks to Eric Gilbertsen for the help, and the pics.

    Here's Eric's set of shots: http://tinyurl.com/np8jxb

    And here are a few more:

    Our Rig
    Mygrill
    An example of the competition
    Theirgrill

    More Beltway Ads
    Beltway_Ads-1
    Beltway_Ads-3

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    June 07, 2009

    Irony, Understanding, and the Bubba Keg

    Bubbakeg

    This is my new favorite product.  My Bubba Keg.  Available at Wal-Mart, the Bubba Keg comes in quite a few shapes and sizes, from 20 oz to a whopping 640 oz keg with a push-button valve on the bottom, like the keg-shaped sports Igloos players dump on coaches.  Mine is the 34 oz cupholder-shaped model, which I chose because I wanted it to fit my cupholder.  It must be noted, however, that most Bubba Keg models are available in standard keg shape.  They just won't fit your cupholder, that's all.

    Why is this my new favorite product?  Well, aside from the fact that I now have an insulated vessel to hold 34 ounces of sweet tea or Diet Dr. Pepper on a glorious summer day, the Bubba Keg is a favorite because the folks at BubbaBrands.com understand me and my sense of quasi-irony.  Let me explain:

    While I certainly can hold, and have held, my own in the worlds of advertising and new media, not to mention trendy New York restaurants, I simply cannot escape my rural Deep South upbringing.  There are some thinks I just naturally like:  Fried Okra, boiled peanuts, barbecue, fishing, hunting -- there's a long list, but you get the idea.  I like this stuff, and I understand this stuff, and I understand why the culture of my upbringing can be, many times, both alien and amusing to people from both the inside and the outside of said culture.  At the same time, I obviously understand the appropriate time to wear the RealTree Peterson's Gun Shop cap, and the time to leave it at home.  I can be amused at the folks at the dirt track races, and simultaneously enjoy and appreciate the race.  I can laugh when someone from the South makes fun of our foibles, and my hackles are raised when the derision has a Yankee accent.  As the saying goes, I can make fun of my mama, but you better not. 

    Bubba Keg gets this duality, and this understanding of irony.  If it's not evident by the name, it's certainly evident by the small brochure you'll find inside every new Bubba Keg product.  In addition to cross-selling other Bubba Keg models, the brochure delivers operating instructions with cheek planted firmly in tongue:

    • Bubba Keg is Hand Wash Only.  Not intended for the dishwasher, washing machine, automatic carwashes, your pressure-washer -- you get the idea.

    • Do Not Use in Microwave.  HELLO!!?  You did see that huge piece of metal on the outside, right?

    It goes on, of course, in a similar manner.  The makers of Bubba Keg have developed a line of products that are, essentially, giant, permanent Big Gulps.  And they're selling them at Wal-Mart, where people who might buy giant, permanent Big Gulps are likely to shop.  But they've infused the product with a personality that connects, humorously and emotionally, to guys like me -- who might never seriously buy a Big Gulp-style beverage container, but who get, and appreciate the joke.  And along with getting the joke, I now, seriously, have a product I like.  Am I using it ironicly, like Ashton Kutcher in a trucker hat?  Maybe at first, but not now.  I do like my sweet tea in volume. 

    As the bandwidth increases, the opportunity to connect with smaller and smaller niches presents itself.  Present wisely, and that niche can help you spread the word about your product to a larger audience. 


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    May 17, 2009

    Time

    Here's something I wrote for adotas.com about the new real-time creative.  Inspired by our effort in CurrentTV's TwitteRFP, which you can read about here.  We didn't make the final cut, but the process, I think, is a wake-up call to any and every agency -- the world works in real time now.


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    May 02, 2009

    Kindergarten

    I'm writing so much these days about advertising and marketing for so many different publications, online and off, that today, I decided to take a bit of a break from that here, and simply share a piece I wrote for my kindergarten teacher, Mrs. Straight. She turns 90 in a couple of weeks, and part of the plan is to put together a scrapbook of notes, memories, etc., for her.  I'll return to regular programming next post.

    Mrs. Straight ran a small private kindergarten from her home in my little hometown in the 60s.  Back then, in Lake County, Florida, at least, kindergarten wasn't mandatory, and wasn't even available at many schools, public or private.  We went for half a day -- there was a morning class and an afternoon class -- and we learned not only enough to prepare us for "real school," but plenty to prepare us for life.

    This is my submission for Mrs. Straight's 90th Birthday scrapbook:

    Fuzzy Memories, Lasting Lessons
    Stuff I learned in Mrs. Straight's Kindergarten.

    To begin, I want to make one thing clear:  Danny hit me first.

    When I think back to kindergarten, I must admit, the pictures of most things, and many people, are a bit fuzzy.  This, clearly, has nothing whatsoever to do with my own age, and the fact that kindergarten, for me, was forty-ish years ago.  Those hazy memories are simply a byproduct of my extraordinarily hectic schedule these days, which is completely filled with responsibilities for extremely important things. I try to keep telling myself that. When I remember to, at least.

    Through the haze, though, there are one or two, or maybe three, incidents that remain crystal clear.  Two of them involve Danny Seabrook.  And all of them are ultimately, about the wisdom of Mrs. Straight.

    For my birthday that year, I received a flying Batman.  Never mind that everyone knows the real Batman can't fly. My Batman could.  He was, essentially, a thin plastic molded glider, shaped like Batman.  He came with a rubber-band powered launcher, and if you worked the thing exactly right, Batman would fly fast and far.  You had to be careful, though, to not point Batman at anything or anyone.  Not because there was any concern about putting out an eye or anything (there wasn't -- that's why we have two eyes instead of one), but because Batman, being made of really thin plastic, might break.

    In the car, on the way to Mrs. Straight's, My cousin Greg, Danny, and I were discussing the possibility of the use of my Batman at recess, since I had brought it for show and tell.  I confided to them that I did not wish to take my Batman out at recess, because (and we all knew this) David Shipes would want to play with it.  David, whom I'm sure has matured into a fine and productive member of society, had, at the time, a penchant for wanting to play with anything and everything anyone brought for show and tell.  A few things brought by other students had suffered some significant damage in David's charge, and I didn't want my Batman to be included in that list.

    At Show and Tell, I showed and told about my Batman.  At the end of the relatively succinct presentation (you pull it back, and he flies), Mrs. Straight asked me if I would take him out at recess so the class could see him in action.  But Danny, doing his best to cover for me, announced to Mrs. Straight and the whole class, including David, "Ernie doesn't want to take it out at recess because he doesn't want David to break it."

    I, of course, was mortified.  Partly because I thought Danny understood the confidential nature of my communication in the car, partly because I did not want David's feelings to be hurt, and partly because I thought Mrs. Straight would make me let David play with my Batman. But Mrs. Straight, seeing my mortification -- just like my Batman, flew to the rescue.  She said that perhaps we could take Batman to recess, but that only I would be allowed to actually make him fly, because the operation of Batman was most certainly a complicated process that only the official owner could understand.  This immediately diffused any hard feelings and fears, as far as I could tell.  The lesson?  You can protect other people, and the things that are important to you, all at the same time.

    At the end of every class day (which was in the middle of the day, as I was in Mrs. Straight's morning class), we gathered on her front porch to await pickup by our parents.  Every day, Tammy Lanier's father would pick her up in his Rolls Royce.  I, like any young boy of the time, loved cars of all types.  I especially liked hot rods.  I didn't really know, completely, what was a hot rod, and what wasn't, though, so I assigned the term, "Hot Rod" to any vehicle that didn't look like my mom's sedan, my dad's truck,  or the station wagons some of the other moms drove. The Rolls, in my view, was a Hot Rod, and I was pretty vocal about it, on a daily basis.

    Tammy, apparently, didn't like me calling her father's car a Hot Rod, but I was oblivious to that fact.  I thought of it as a compliment, so I didn't understand why anyone else would not.  Apparently, she expressed some visible indignation I failed to perceive, which I'm sure is, in part, due to the fact that I was five.  But, I must admit it might also be one of the earliest known examples of me, as a male, not picking up signals of irritation sent out by the females in my life.  It has happened with astounding regularity since.  While I, like most men, have never been able to completely overcome this deficiency, I have learned how to mitigate its effects, thanks in part to Mrs. Straight's admonition: "Tammy doesn't like it when you call her father's car a hot rod."  Clarity.  The lesson here is twofold:  Words matter.  And, well, a Rolls is not a hot rod.

    On one particular day, while we were all waiting on that same porch, Danny Seabrook hit me.  I don't know exactly why he hit me, but he did.  There was no animosity between Danny and me.  We were friends, and frequently rode together, along with my cousin Greg, in Greg's mom's car, to kindergarten.  Nevertheless, Danny decided, for some unknown reason, that this particular moment, and this particular place, presented the perfect opportunity to punch me in the arm.  It kind of hurt.

    I had been taught by my parents, and have since taught my own son, that it's not a good thing to hit people.  Also: Never, ever, hit anyone first.  But just as importantly, if someone else hits you first, you have the right -- the duty -- to hit them back, hard enough that they won't hit you again.  Now, I recognize that times have changed, things are not always cut and dried, and this lesson actually has the potential, in today's school environment, to produce situations that result in litigation.  So, for my son, the lesson, like his young life as compared to mine, is actually far more complicated.  We won't go into that here.  Because here, we're discussing the facts of one particular case.  And the fact remains: Danny hit me first.

    Of course Mrs. Straight had no way of knowing this fact when she turned to witness the exact moment at which I threw a roundhouse to Danny's upper torso.  She immediately called me on it.  "Ernie, don't hit people!"
    I pleaded my case.  "But Danny hit me first.  And my parents told me if somebody hits me first to hit them back."
    The case was closed immediately.  The violence was stopped, yet justice had prevailed.  Danny never, ever hit me again, and we all learned the following lessons: Force is only to be applied in situations where it is justified, and there is almost always more to the story.

    The more to this story is: Although the number of kindergarten teachers I have had experience with totals four (because my daughter has had two in one year,) I'm confident there has never been, and will never be, a greater kindergarten teacher than Mrs. Straight.  Simple lessons make perfect building blocks for much greater concepts.  Mrs. Straight knew that, and applied it in a way that I will never forget.

    Thank you, and happy birthday, Mrs. Straight.

     



    April 19, 2009

    A Tweet, two longer reads, and a quick video

    Twitter, for some time now, has been my major blogging tool.  While you don't get expansive articles, you do get thoughts and links, etc., on relevant stuff in something closer to real time.  I wouldn't call myself a really active Twitterer - some days I'm lucky if I tweet once.  Other days, though, when there's a lot of interest to share, I share it.  You know this already, though, by the Twitter feed on this page -- and I'm fairly convinced that most people who read this blog regularly probably already follow me.  But since the mainstream world has finally discovered Twitter (good golly, Oprah's tweeting now), I figured I'd encourage anyone who isn't following to follow -- well, whomever you want.  Don't feel you have to be witty or profound, or even prolific.  Twitter makes a really good RSS feed, simply by following the people and organizations you feel will give you updated information you want to receive.

    You can follow me at twitter.com/erniemosteller

    If you haven't been following, here are a couple of longer things I've posted in other spaces.  Of course, I Tweeted links to them, but since we've established that you might be new to all this, etc....I'll link to them here.

    Here's a piece I wrote for adotas.com, about how history repeats itself, in terms of content development for any given medium.  Yes, I compare the web to TV -- but in a good way. 

    If you'll remember back a bit, I blogged about writing for the Age of Conversation 2 - a book that contains a collection of essays from various marketing bloggers.  It's now available on Amazon.

    And finally, here's a quick video I did for smarterfaster.com, Brunner's space for conversations about creativity in the digital age.  While this piece is on Ppt presentations, and a ton of creative folks never touch ppt, there's still no reason why a little sensible creativity can't be applied in the space.  In fact, there's every reason to apply it, because 90% of all ppt presentations I've ever seen, well, suck.  Hopefully, this video will help you make yours suck less.


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