My kids are pre-schoolers, so they glue stuff. All pre-schoolers glue stuff. Always have. I was talking with my wife about paste-eaters I remember, and that cool rubber cement in the amber bottles with the rubber nib, when she interrupted to explain that pre-school glue is very different now. Totally.
I know about sticks -- I'm not that out of it. But now, apparently, there's fast-dry white glue, and clear, and even purple, and sparkle -- it's glue technology run amok.
So everything's changed completely. Right?
Or, is the essence of the idea -- regardless of technology -- still putting just the right amount of glue in just the right place, so the thing you want to stick... sticks?
Pre-school. Advertising. Pretty much the same thing.
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