People talk about exceptional messages. People talk about exceptional products. People talk about exceptional service. That's the story we're about to tell a prospect.
Our presentation is Thursday, and several people were just added to the meeting. So we need a few more of the spiffy binders we've ordered from Paperhaus. We really need them tomorrow. But we missed the FedEx pick-up. Dang. But wait. Christina just emailed. She left the store, and found a drop box. I didn't ask her to. I've never met her. I've only talked to her once on the phone. And I've only ordered from the store once before. Yesterday. But she did it anyway.
That's the idea.