I logged on to print my boarding passes to come home from Thanksgiving, and found this picture gracing the front page of Southwest's site.
Seems they have a new plane, co-branded with the NBA.
Two classic mistakes:
1. I don't know, or care, who these people are. (Clicking on the story, tells you they're part of Southwest's sports marketing department.) They're meaningless to anyone outside the corporation, though the story might not be.
2. In a rush to name a plane something very "basketball," they've chosen to christen the thing "Slam Dunk One." Don't know about you, but the image of a slam dunk doesn't exactly coincide with my personal vision of quality air travel.
If you're talking to yourself, you're not talking to customers.
Names are important.