The picture on the left is my mother, in 1928. On the right is my daughter, last year. A lot of people tell me they see the resemblance. Discounting my mom's freckles and red hair, I guess I do, too.
Family resemblances are a good thing. For families. But for agencies, it can get you into trouble. When the stuff you create for your boat manufacturer client starts to look or sound or feel just like the stuff you're making for that software startup, oh, and the athletic-shoe retailer, and maybe the fast-food restaurant, too; you have to ask: Are you doing what speaks best to the audience? What's best for the client? Or are you doing what you personally think is cool? Worse yet, are you doing what the competition is doing, too?
There's too much stuff out there. Different is the only thing that gets noticed. And different is different in every environment, every time.
technorati tags: Advertising Marketing Creative
Okay... I had to quote you today. I couldn't help it.
(And I even ripped stuff from your site for good measure.)
Tsk...
Click on my name to check it out.
Posted by: olivier blanchard | December 05, 2005 at 01:34 AM
First of all, your daughter is adorable.
But what you write is so true. I see that all the time.
Posted by: Jonathan Trenn | December 06, 2005 at 12:24 PM