Nail. Head. Hit.

Here's the pdf I hope all my clients, prospects, partners, employees, prospective employees, and friends will read. For my competitors - don't worry about it - you'll be fine without it.

Here's where I found it:
Adrants � Bernbach's VW Campaign Killed Advertising, Ads A Commodity.

Writing a chapter (pdf) for Nancy Vonk and Janet Kestin's book Pick Me, U.K. creative Brian Millar blames Bill Bernbach's Volkswagen campaign for forty years of advertising sameness. Perhaps that it a bit of a stretch but his piece does contain some good commentary on how insights can lead to great creative. He must have read Phil Dusenberry's Then We Set His Hair on Fire.

technorati tags: Advertising Marketing Creative

Comments

[James Paden]

Great PDF, your link is broken, just fyi.

[Ernie]

Thanks. Fixed.