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January 25, 2006


olivier blanchard

If the attributes that made Kalashnikov's weapon designs so successful, were incorporated into the umbrellas' designs, then yeah, we'd have a brand on our hands. (Think Swiss Army knives as an easy parallel.)

On the other hand, if the Kalashnikov name were to be used as a gimmick, then you'd mostly be attracting gift givers, and the product's market cycle would be pretty short (with a STEEP bell curve). I'd expect some decent spikes around fathers' day and Christmas.)

Either way, it's a good idea if you can generate enough buzz about it.

Great point about brands vs. novelties. The success of the clapper and the chia pet definitely prove your argument. :)

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