I don't know if mine's a manifesto. It's more like....Nine Things I Think:
1. Thinking differently is just as easy as thinking like everybody else. The hard part is speaking up about it.
2. Everything you do is advertising. Whether you believe it to be true, or whether you want it to be – it is.
3. People don’t care about your product, or what you have to say. They have their own worries. What they don’t have is time. You can’t force them to listen.
4. If you’re trying to “think outside the box,” you will fail. The box doesn’t exist anymore.
5. New tools have increased everyone’s ability to communicate and create on an aesthetic level once reserved for professionals. The tools, however, have not increased the pool of natural creative talent that is available. They have simply uncovered talent in places no one bothered to look before.
6. Expensive doesn’t equal good. Homemade doesn’t equal better. Good is good. Better is better. The audience decides.
7. Delivery vehicles don’t matter as much as what’s being delivered. They matter. Just not as much.
8. Talent will get you part of the way. Hard work, and practice will get you part of the way. To get there, though, you also need luck. And luck is fickle. You can’t predict, or control it.
9. Great ideas will solve balance sheet problems. Balance sheet solutions, however, will not create great ideas.