Seth points out that if you want to be a millionaire, emulating the big and bland is one way to go -- but probably not the easiest, especiallying when you're starting. Creating average things for average people is a job that's already taken (and a production and distribution process that's already almost perfected) by somebody else. If you're offering only more of the same, there's little motivation for anyone to switch to your product. Or agency.
Why, then, do most agencies only talk about other agencies when they're describing what they want to be?
Just wondering, is all.