Ugh.

I don't usually critique creative that's out there.  Steve, at Adrants, does a much better job at it than I ever could.   Besides, I live in a glass house, so....    But I can't help it this time.

TJ Swafford, posting on the Adrants board at Soflow, points us to this:
http://my.break.com/media/view.aspx?ContentID=212871

A better opening super might be:  "We're an ad agency, struggling with this whole viral thing, but several internal committees, plus four layers of clients, all agree that this video looks really, really like somebody who's not employed by the production company we hired might have made it all on their own --  and it so going to rock with the target demographic."

Geez.  It's painful, sometimes, to watch things that are so ham-fistedly obvious.

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