Exactly.

I'm sure you've seen this by now.  It's right on the money: http://www.youtube.com/watch?v=PAUq9r8-U-U

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Comments

[Kenneth]

What a really cool video. It definitely says a lot about how advertisers are writing about their own stuff, but never really listening to the consumer. Advertisers always seem to think their message is getting across, but testing is the real way to go in order to make sure that the consumer is getting what they want. Thanks for sharing.