Why aren't there more eggs?
I love Easter Eggs. All kinds. Hard-boiled, and dyed. Those malted milk ones with the spotted candy shell. Chocolate eggs. Cascarones. Especially cascarones. My kids like 'em all, and today we have a house full.
Being the geek that I am, I love the digital kind, too. Always have. Finding a cool surprise after a bit of a hunt is satisfying, and I think, something pretty much everybody likes. Finding a cool surprise just by tripping over it is fun, too. Geeks love Easter Eggs. And they're in every game we play, just about, and there are tons of websites that incorporate them -- and more than a few devoted to them.
Which makes me wonder...why aren't there more eggs in the things we do for clients? (Ok, I mean more of the kind the programmers will own up to.) Why not more eggs as a bonus for the users? Even on sites where you'd never expect to find one. Maybe, especially on sites where you'd never expect to find one. Even if you make 'em easy to find.
Way back, I wrote a post about Lagniappe. It's a Cajun concept. A little something extra you always get from any Cajun business. A small extra dessert after your meal. Or a sweet added to your grocery bag. Something small, something unexpected. Something extra. Designed to delight, promote goodwill, and keep customers coming back -- it works.
With a house full of eggs today, I just got to wondering, could we engage just a tiny bit more if we took a tiny extra step and gave more users more opportunities to find something extra and delightful when they interact with the interactive stuff we make?
Just a thought on a sunny Easter Sunday.
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Advertising Marketing Creative Interactive Online Marketing Design Digital Design Blattner Brunner Ernie Mosteller BB Digital
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