In the last post, I put up a link list to a lot of stuff I've written here over the past three years. A common theme you'll find, should you read through it, is simplification. Getting beyond all the inherent confusion to boil down any new tactic to something basic. It's all about basic human interaction. Dynamics change, styles change, etiquette changes, tactics change, but in the end, we're still, basically, just conversing with people in a way that we hope they'll like. Once again, Seth simplifies, and nails it, here.