Interact 2008, adotas.com, and the Cub Scouts
Most weeks when I write this column, I try to make some sort of sweeping marketing or advertising or interactive point by relating an experience I've had during the week. This week, though, I'm up to my eyeballs with so many....um....experiences, I'm not sure one grand point is appropriate, or even doable. So, I'll hit you with a couple of highlights:
Interact 2008 is happening Monday and Tuesday here in DC. It should be quite cool. Brunner Digital has a booth on the floor, and what we have planned for booth activities should be both interesting and fun for all. If you make it to the show, please stop by. If not, we'll have a flickr gallery up starting sometime on Monday. The link will be on brunnerdigital.com Also, on Monday afternoon, I'm part of a panel discussion about trends in interactive employment. In a nutshell, the outlook is probably much better than it is in lots of other businesses. I'll try to summarize things after the panel.
My newest piece for adotas.com was delivered Friday. The editor there is usually pretty quick to get things up, so I expect it to post early in the week. Of course, one never knows. So you can check the front page there, or my author page at adotas.com/author/ernie-mosteller. As usual, I have quasi-snarky things to say about parts of the advertising industry just not quite getting this whole internet thing.
What I really want to talk about, though, is the Cub Scouts. My son joined for the first time last week, and I went to the Pack meeting with him. It brought back a lot of great memories. Not only was I a Cub Scout, but I stuck with it, and made it to Eagle Scout. Of course, that was a long time ago. The thing that struck me, aside from nostalgia, though, is how much -- and how little -- has changed with the organization since I was a part of it. There are new divisions, about a jillion new badges to earn, a far more "Politically Correct" atmosphere on so many different levels -- if you look closely at the details, you'll see what appears to be wholesale change in the organization. Yet...
Yet, taken as a whole, the Cub Scouts today are essentially the same Cub Scouts I belonged to when I was in Mrs. Burr's Den 1. If you didn't know, you'd never know.
The changes in the way people communicate with and relate to brands are rapid, massive
and ongoing. Smart brands can roll with the changes without losing their essence. The Cub Scouts have been able to do it. And if the Cub Scouts can....
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Advertising Marketing Creative Interactive Online Marketing Design Digital Design Blattner Brunner Ernie Mosteller BB Digital
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