Anyone who knows me knows I love barbecue. And, not to brag, but anyone who's had my barbecue knows I make good stuff. As it happens, Matt Mason, a friend and a co-worker, also loves good barbecue. And he makes a great sauce. So great, in fact, that it's now on the shelves of Whole Foods Markets throughout the Mid-Atlantic Region. I can attest, it's good. Get to Whole Foods, and try some.
To get a bit of exposure for Beltway BBQ Sauce, Matt entered the DC Barbecue Battle -- two days, two contests, lots of categories. Since we're pretty good with ads, and posters, and that kind of thing (you'd hope so, right?), we cooked up some decor for the booth, gathered the trusty cooker from my back yard, and headed to downtown DC over the weekend.
We didn't expect to win anything -- after all, we're just a couple of ad guys cooking some ribs on a back yard cooker. I've got what most homeowners would consider a big, honkin' grill. But I got nothin' on the guys who do barbecue contests every week. These guys have SERIOUS rigs. Some of them -- a lot of them -- look nicer, have more chrome, and cost more, than my car.
Our goal was exposure for Beltway, some respectable ribs, and two days of fun. Mission accomplished.
Thanks to Eric Gilbertsen for the help, and the pics.
Here's Eric's set of shots: http://tinyurl.com/np8jxb
And here are a few more:
Our Rig
An example of the competition
More Beltway Ads
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