Seth nails it. That thing about "structure" in the last paragraph is exactly why we're structured the way we are. Differently.
Seth's Blog: The needle, the vise... and the baby rattle.
Notice in the end, he says "most" agencies. Yesterday we presented thoughts to a potential new client. They included ways to change the strategy, the approach, and yes, even the product. And they included extreme targeting for stuff most people would still call advertising.
I guess they liked it. They invited us back.
technorati tags: Advertising Marketing Creative
Comments