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May 18, 2006


olivier blanchard

The ratio of leaders to followers isn't exactly 1:1. Most business "leaders" are managers. They aren't leaders in the sense that they are going to lead anyone anywhere. They're administrators. They're overseers.
They aren't going to take any chances or act as trendsetters.

What they will do is FOLLOW the example of companies that were successful doing X, Y or Z.

You can't expect to turn followers into leaders.

So... your two options are these:

1) Be as selective about hiring clients as you would employees. (Which is great, but good luck paying the bills.)

2) Show these not-so-leaders how very successful companies they admire or try to emulate have reaped the rewards of unconventional campaigns or methods, and show them how you can do the same thing for them.

Ultimately though, if "good enough" is good enough for them, you're probably wasting your time.

In the immortal words of David Addison (remember Moonlighting?) "You can lead a horse to water... but that doesn't make him a duck."

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